Client: Duerrs
Duerr’s is the fifth largest jam and marmalade producer in the UK and has been a Democracy client since 2008. This family run business has been supplying jam, marmalade and condiments around the globe for 130 years.
Brief
- Boost sales by maximising the profile of the brand to a wider audience.
- Convey their dynamic, forward thinking approach to customers and retailers.
- Focus on targeting the products at the right audiences.
Democracy PR Response
- Media relations surrounding the launch of the new Orbit jam jar lid – an innovation that will help jam lovers across the UK – with exceptional national results.
- Hijacked the media agenda by creating Duerr’s branded ‘Posh’ marmalade for Victoria Beckham after spotting that she was craving the golden stuff in the national press.
- Developed a new consumer facing website for the brand – with an integrated facebook and twitter presence at the heart of the online communications mix.
- Currently implementing a Geo-Cache campaign; a national treasure hunt in celebration of the brand’s 130th anniversary run via Facebook.
Result highlights
- Tesco and Waitrose added to Duerr’s distribution channels
- Daybreak TV and interviews on Radio 2 and Radio 4 covered the new jam jar lid story
- National press coverage included, but not limited to, multiple pieces in The Mirror, The Mail,The Express
- Consumer reach to date exceeds 100 MILLION
- EAV approaching £1m
- Trade coverage highlights include almost monthly stories in The Grocer
See Manchester Marmalade on Granada Reports
Duerr’s on Daybreak
